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10 Technology Trends That Will Impact Businesses in 2024

IT, Tecnology trends, tech, technology, innovation, digital transformation

Explore the essential keys to adapting and succeeding in 2024 using the latest technology trends. Define your strategies and goals for the success of your business.

In an era characterized by rapid innovation and technological evolution, organizations are constantly moving towards adaptation and excellence. In this dynamic scenario, technology trends play a crucial role in defining business. Explore in our blog the 10 key technology trends that Gartner, an IT consultancy, proposes for 2024.


10 Strategic Technology Trends for 2024


 1. Democratizing Generative AI

In a scenario where artificial intelligence is consolidating as a strategic asset, the democratization of generative AI is consolidating itself as a transformative technological trend. According to Gartner’s predictions, it is anticipated that by 2026, more than 80% of companies will have integrated some form of APIs, generative AI models, and generative AI-enabled applications into their production processes.

2. AI Trust, Risk, and Security Management

Growing concerns about risks in artificial intelligence (AI) over the past year, focused on privacy and reliability, highlight the critical need for a more effective approach. In this context, AI Trust, Risk and Security Management (TRiSM) is given as key to mitigating negative impacts. According to Gartner, by 2026, companies with TRiSM controls will reduce the presence of inaccurate information by at least 50%, thus improving decision-making at the enterprise le

3. AI-Augmented Development

Currently, there is a growing demand for the specialization of software development, where many activities have not yet been automated or optimized, affecting the productivity of developers. The implementation of technologies such as machine learning, generative AI, and others, acts as a key tool for software engineers, facilitating design, coding, and testing, and thus enabling time optimization. Gartner predicts that this approach will enable significantly more focus on strategic activities within software development.

4. Smart Apps

Intelligent applications, powered by AI services, continue to rise. These dynamic applications, based on machine learning, improve and automate work, increasing labor efficiency and user satisfaction.

5. Continuous Threat Exposure Management (CTEM)

Continuous Threat Exposure Management (CTEM) is a comprehensive approach that assesses the vulnerability of digital assets. According to Gartner, organizations that prioritize CTEM-based security investments will experience a reduction in security breaches by 2026. By proactively addressing accessibility, CTEM positions as an effective method for anticipating and mitigating emerging risks, strengthening security, and building strong cyber resilience in the business landscape.

6. Machine Customers: The Age of the ‘Custbots’

The emergence of non-human economic actors, the ‘custbots’, is an emerging trend. These autonomous systems can negotiate and acquire goods and services independently. Gartner predicts that by 2028 there will be 15 billion connected products with the potential to behave as machine customers.

7. Sustainable Technology

Gartner projects that by 2027, 25% of CIOs will have their compensation tied to the impact of sustainable technology. In response to environmental and human rights concerns, companies must look into the future to balance the impact of emerging technologies.

8. Platform Engineering

With a focus on in-house platform development, platform engineering boosts productivity and improves the user experience. This strategic approach seeks to optimize internal efficiency and ensure solutions that meet the highest standards.

9. Industrial Cloud Platforms

Gartner predicts that more than 70% of enterprises will use industrial cloud platforms to accelerate business initiatives by 2027. These platforms, designed specifically to meet industrial needs, integrate services such as SaaS, PaaS, and IaaS to offer comprehensive and customizable solutions to the needs of industries.

10. Augmented Connected Workforce (ACWF)

The ACWF strategy seeks to improve collaboration at work through intelligent applications and workforce analytics. By providing instant access to information and guidance, employee well-being and experience are optimized. With Gartner predicting that by 2027 25% of CIOs will adopt ACWF, this trend seeks to transform the way companies integrate technology and human resources, driving efficiency and innovation in the workplace.



The future of technological trends presents opportunities and challenges in the areas of artificial intelligence, cybersecurity, and labor efficiency. Business leaders must remain vigilant in the face of emerging technology trends and map out strategies that incorporate solutions to drive the future of their organizations. Responsibility towards new technological paradigms becomes crucial, and companies must establish regulations to oversee the use of technologies, thus ensuring sustainability and minimizing the risks associated with artificial intelligence.

Empower your company to stand out in 2024. Don’t be left behind and start searching today for strategic technology solutions that drive efficiency, productivity, and business results.

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Gartner. (2023). Gartner’s top 10 strategic technology trends for 2024. <> 

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